Your most costly challenge is getting someone to donate for the first time. After that, it gets easier. But who says that first time donation has to be in cash?

• In addition to your cash appeals, also ask for tax-deductible donations in trade dollars.
• Once a new donor has given in trade, you can cultivate them for cash—statistically an easier, more cost-efficient process than obtaining initial cash from these donors.

The result: you grow your cash donor base at rock-bottom cost—while receiving trade dollars that reduce your cash expenses!